U.S. Sales look Promising for the 2016 Maserati Levante
Arriving to U.S. Maserati dealers in NY sometime towards the end of the year, the 2016 Maserati Levante is looking to do exactly what the brand was hoping it would — bring them back to life on the market. After a 13 percent decline in sales last year, Maserati could use a boost. How do we know it’s going to be successful in the U.S.? Although purely speculation at this point — likely accurate speculation — all you have to do is take a look at how Maserati is doing in the global market. In Europe, Maserati experienced a surge of growth in August, which no doubt directly correlates to the success of the Levante. It might not be as off-road oriented as some of the popular domestic competition (like the Grand Cherokee), but the Levante easily one-ups all others in plenty of areas.
Consumers won’t mind spending the extra money to get the best of the best, especially in the luxury market where a higher MSRP correlates to more comfort and better quality.
Global Sales Figures
Compared to August of 2015, Maserati has seen a 38 percent increase for the Middle East, India, and Africa regions. What’s the difference between last year and this year? The Levante, of course. Industry analysts believe that the Levante is highly responsible for the sudden burst in sales across Maserati’s market. After all, these aren’t the only regions experiencing increased success. Italy is — unsurprisingly — the company’s biggest European market, and has had 97 new registrations in just the past month alone. This represents a 273 percent increase compared to August of last year, and brings the total amount of Maserati vehicles registered during the first eight months of the current year (in Italy) to 1,050, representing an increase of nine percent compared to the same timeframe of last year.
In the United Kingdom, Germany, Benelux, France, Switzerland, and Spain, Maserati is experiencing continuous growth again. 4,180 cars have been registered since the start of 2016, a six percent increase compared with the first eight months of 2015.
Clearly, these numbers are reflecting the success of the Levante, so what does these figures mean for consumers in the U.S.?
What this Means for the U.S. Market
Even though Maserati is a little late to the ever-popular (and still rapidly growing) luxury SUV market, based on the global figures, things are looking good for the U.S. release. After all, the luxury SUV boom is evidenced by the U.S. market as well. With sales of high-end luxury SUVs like the Jeep Grand Cherokee doing better than ever — reflected by sales increases of 33% in August. Even though the Grand Cherokee is cheaper than the Levante, the higher trims are still expensive. Those consumers who are looking for the best of the best in the luxury SUV market won’t mind spending the extra money on a Levante as compared to a Grand Cherokee or Land Rover.
While the Levante might not be as capable off-road (it’s still off-road capable, however), it’s obviously been designed with the needs of a luxury SUV enthusiast in mind.
Dressed for Success in 2016
Style, comfort, performance, and technology all need to be on point for a modern luxury vehicle to succeed. And apart from a slight lack of off-road capability compared to some of the competition, the Levante’s dressed for success in 2016.
The style of the Levante is unlike anything we’ve ever seen before. It’s a luxury SUV that has more flair in its front end than all the other luxury SUVs on the market have combined. That distinctive Maserati grille is the first thing that your eyes are drawn to. It’s curved inward, with the trident logo displayed proudly in the center of vertical slats. The headlights are very sleek, and the hood is just as menacing and slim as the headlights are. The sides are defined by thick ridges that run level with the tires, and the rear has taillights that stick out to match the rear bumper.
Overall, the design is one that exudes Italian zest and elegance, something that should be expected from Maserati. But, what’s unexpected is how well they did with the design. The fact that Maserati was able to transfer their legendary luxury and sophistication onto a four-door SUV husk is truly astounding, and the Levante is a testament to the brand’s ability to design luxury SUV vehicles.
Premium ergonomic leather seating, fine woods, handcrafted leather and French contrast stiching, and so much more capture the elegant essence of the Levante’s interior. The interior of the Levante offers an unparalleled luxury and comfort experience through a variety of unique finishes and material. These finishes and technological accessories make the Levante undoubtedly Maserati. If you really want to upgrade the comfort though, the Zegna Edition luxury package is for you. This package incorporates interior appointments from the famous Italian clothier, like silk seat inserts and “silk jersey” on the doors and headliner.
The Levante is a vehicle that not only talks the talk, but can also walk the walk. It boasts an innovative 3.0-liter V6 Twin-Turbo engine, which puts out an impressive 345 horsepower. This engine surges the Levante from 0-60 mph in a mere 5.8 seconds, which is impressive for a vehicle of this size. The Start-Stop system found the engine automatically shuts the engine down when stopped. That way, the engine can save fuel when the vehicle is sitting at a long stop light. As soon as it’s time to move again, the engine will pop back on.
The Q4 AWD system is impressive, and provides dynamic torque adjustment for perfect grip. Basically, when the system senses low grip conditions — like slippery roads or when the Levante is cornering at high speeds — the Q4 system is able to react instantly. In just 150 milliseconds, the Q4 system is able to alter the torque split from 100% rear-wheel drive, up to an equal 50-50 distribution between the front and rear wheels, effectively ensuring that you will have ultimate control, regardless of the driving situation or condition.
There’s still a lot more to be revealed about the Levante, and its U.S. release is eagerly awaited by any and all who are looking for the ultimate luxury SUV experience.