Learn More About Maserati’s Newest Models
The Maserati brand is one of the most premium automotive manufacturers in the world. Born in Bologna, Italy in 1914, the high-end automotive manufacturer has proven time and again that what it has to offer the world is as timeless as it is luxurious. Maserati brand vehicles may not be accessible to the vast majority of people in the United States, but that fact only serves to enhance their exclusivity and class. Overcoming obstacles and defeating the odds for more than ten decades, the fact that Maserati still stands and is recognized as one of the most prevalent names in the luxury automotive world speaks volumes. Boasting a proud and varied lineup of exclusive cars and SUVs like the 2017 Maserati GranTurismo, the 2017 Ghibli, and the 2017 Levante, it seems as if the brand’s second century in business will be even brighter than the first.
Keeping Up with Changing Times
As one of the oldest luxury automakers in the world, Maserati is tasked with a unique and important responsibility – staying relevant without sacrificing what it stands for. Italian automotive style is not the same as American automotive design, and the brand is in a constant battle fighting to stay true to its roots. While American automakers are laser focused on the technology inside of their cars, Maserati is steadfast in its resolve to, “Build ultra-luxury performance automobiles with timeless Italian style, accommodating bespoke interiors, and effortless, signature sounding power,” as the brand’s mission statement so eloquently illustrates.
Because the rest of the world seems intent on knocking down Maserati for not focusing on advanced in-vehicle technology, it is more important than ever before for Maserati to remain relevant in the luxury automotive marketplace. Maserati brand enthusiasts are proud of the automaker’s commitment to what matters most to them, and are even more proud of the incredible new options that the Italian luxury automaker has recently revealed to the public.
Take a look at two of the newest additions to the Maserati lineup, and what their presence means for securing the brand’s future success.
- 2017 Quattroporte: The four-door luxury sports sedan has enjoyed a successful life spanning over six decades and generations. The most recent version of the brand’s flagship sedan was released for the 2013 model year, and was largely successful here in the United States and abroad. The luxury automaker shook things up when it revealed the newest Quattroporte GranSport edition at the 2016 Los Angeles Auto Show last November. Boasting an exciting new exterior style, the 2017 Quattroporte is still easily recognized as part of the iconic Maserati family, but has gained so much more when compared to the outgoing model year. With a pointed front grille, new vertical chrome elements were introduced into the design language of the sedan throughout its interior and exterior. The 2017 Quattroporte does include new updated technology features, such as Apple CarPlay, Android Auto, and a large high resolution 8.4-inch touchscreen display. Advanced safety features were also added to the brand’s flagship sedan, including lane departure warning, forward collision warning, automated brake assist, and a surround view camera. Rather than simply introduce the Quattroporte model with a few trim levels, Maserati decided to bring to life two completely distinct versions of the car. The GranSport is designed as a sportier version of the Quattroporte, which stays true to Maserati’s race-car heritage, while the GranLusso model offers high-level luxury emphasizing the executive side of the brand rather than the sporty side.
There is a lot to love about the newest edition of the Maserati Quattroporte, and we love how the Italian automaker managed to seamlessly integrate high-tech features without compromising the timeless style and class that the Maserati name is known for providing.
- 2017 Levante: In the same way that Maserati was “late” to incorporating high-tech features into its vehicles, it was also late to the SUV segment as a whole. Despite being a luxury car brand for more than 100 years, Maserati brought its first ever SUV model to market in late 2016. The 2017 Levante integrated seamlessly into the brand’s lineup of sedan and coupe models, offering the same Italian charm and iconic design elements that other Maserati models feature. Impressive, luxurious, practical, and stunning – the 2017 Levante became an instant favorite in the Italian automaker’s lineup.
Boasting the same level of interior refinement as other Maserati nameplates, the Levante offers exquisite materials including optional Ermenegildo Zegna silk and real wood trim. A panoramic electric sunroof enhances the already spacious cabin, allowing it to open up to the outside world in a brilliantly transparent way. Featuring the lowest center of gravity in its class, the Levante’s perfectly balanced weight distribution between the front and rear of the SUV’s body allows for a captivating experience from behind the wheel. Able to venture off-road for light all-terrain exploration, the Levante truly has it all. With a starting MSRP of $72,000, the 2017 Levante is one of the less expensive models in the current Maserati lineup, allowing buyers who may not have considered the brand in the past, the chance to take one of these iconic brand vehicles home.
With each and every passing year, the Maserati brand continues to amaze. Able to keep up with the changing times, and stay true to the rich heritage that allowed them to get to where they are today, it’s easy to see why Maserati is one of the most beloved premium car brands in the world.
Maserati of Albany is proud to feature the entire 2017 Maserati lineup at our top of the line dealership in Albany, New York. Proud to exemplify the high level of class, expectation, and refinery as the brand that we represent, Maserati of Albany is truly honored to bring drivers and their Maserati brand cars and SUVs together.
As you contemplate a Maserati brand purchase, take a moment to explore our website or come down to our luxury dealership in person. Speak with one of our Maserati specialists, and discover the endless possibilities that owning a Maserati brand vehicle has to offer. We would love nothing more than to introduce you to the highest level of automotive luxury in the world, right here at Maserati of Albany.