History of Maserati Names
Maserati Car Names & How They Come to Fruition
What’s in a name? For the Maserati brand, everything.
The names chosen to be used for Maserati models are expansive and meaningful as the models’ history themselves.
Since its inception in 1914, the Maserati auto brand has become synonymous with luxury, elegance, and speed. Its trident logo is proudly displayed on each vehicle, and the brand is recognized around the globe largely in part because of it.
The names of makes and models of average cars don’t make an impact on consumers — and they typically lack a substantial backstory as well. Maserati has named each of its models in ways that represent the brand and successes, naming them after racing wins, stars, Italian features, and even winds.
Naming of Maserati Cars
While some of the names are very straightforward, like the Quattroporte (Italian for “four-door”), there are others that were selected to tell a story about the vehicles.
For instance, in 1963, Maserati began a tradition of naming its Gran Turismo models after famous winds.
The first Maserati to be named after a wind was the Maserati Mistral with Frua bodywork. The word “mistral” originates from a wind that blows in the South of France.
The mistral is strong and cold, blowing into the Gulf of Lion in the northern Mediterranean. The Maserati Mistral is similar to this wind, in car form of course, with a modern and sharp appearance.
The Ghibli, Bora, Khamsin, Karif, Shamel, and Levante would follow suit, with all makes reflecting famous winds. By naming its cars after winds, Maserati solidified that their cars are a force to be reckoned with.
Maserati’s Racing Victories
In addition to famous winds, Maserati has always been proud of its racing victories and has named several models accordingly. The Sebring, which evolved from the 3500GT, was named in honor of Maserati’s win at the 1957 12 Hours of Sebring.
When Maserati had back-to-back wins at the Indianapolis 500 in 1939 and 1940 (with the same car), it was a huge accomplishment — especially for a European company.
As a result of these wins, Maserati named a four-seater fastback grand tourer “Indy.”
Produced from 1976 to 1983, the Maserati Kyalami four-seat GT coupe was inspired by and received its name from the 1967 win at the Kayalami Grand Prix Circuit in South Africa. It was during this race that a Maserati-powered Cooper T81 claimed the win.
Growing from a small Italian operation to a household name, Maserati has made an impact on the world that has proven to stand the test of time.
Operating in more than 70 markets, Maserati continues to retain its Italian culture while increasing its reputation as a global brand. These are just a few of the aptly-named Maserati models that have been produced, and there will surely be more to come as the company maintains its dominance.
If you’ve been searching for a luxury vehicle that not only has a meaning behind its name and what it stands for as an automobile, and will also tame the road beneath its tires, a Maserati will suit those needs.
To get started on your journey, contact us at Maserati of Albany and let our team of experts pair you with the finest Italian automobile in America.