The History Behind the Maserati Logo

November 29th, 2018 by

The Birth of an Iconic Vehicle Brand

Maserati has a long, storied history of being a high-quality, Italian luxury vehicle maker.

From its beginning, the company has always emphasized family and a passion of technological expertise to always be ahead of its time and the competition. Maserati has always been meticulous — in every detail —whether it be in the racing world, consistently providing the most luxurious vehicles, even down to the care and consideration they put into naming each of its cars.

It’s no surprise then, that the same level of attention and detail would go into making Maserati’s logo the iconic symbol it is today.

Neptune’s trident is as much a link to classical mythology as it is to the power and agility of the car it graces – the Maserati.

While the company was founded in 1914, the Maserati logo was created in 1926. The now-iconic Maserati logo was created by Mario Maserati, the only Maserati brother who was not interested in engineering or the automotive industry; apart from Carlo who passed in 1910.

Mario’s contribution to the brand has proven to stand the test of time. Inspired by the Neptune fountain in Piazza Maggiore, the Maserati emblem is a tribute to the family and company’s beginnings in Bologna, Italy.

The Car with the Trident Logo

So, what is the meaning behind their iconic logo?

In Roman mythology, the trident is a powerful marriage of earth and sea, controlling tides and waves while conjuring earthquakes.

Fascinated with this allegory, the Romans invested immense power in Neptune’s trident. It gives life to new bodies of water while simultaneously causing earth-shattering destruction.

The connection to Maserati’s powerful cars, which combines classic silhouettes and unparalleled performance with the adrenaline jolt of speed and luxury, is clear. The Maserati is far more than a car with a trident logo — it combines the history, power, and symbolism of the trident and brings them to life on the road.

Beyond the trident, the colors of the Maserati symbol — red and blue over a white base — pay homage to the family and brand’s hometown as they are inspired by the city of Bologna’s flag.

Mario’s decision to draw inspiration from the city’s banner was a fitting and prescient one, reflecting what would become Maserati’s storied history while hearkening back to the brand’s roots. Like so many aspects of the logo as well as the cars themselves, it shows that innovation and connection to the past can go hand in hand.

Standing the Test of Time

The Maserati emblem was first introduced in 1926 on the Tipo 26 model, the first car built by the manufacturer.

Since then, it has been used on every racing car in Maserati’s history, a visual testament to the automaker’s longevity and evolution throughout the decades. The luxury cars’ technology and their designs may be cutting-edge, but the classic elegance dreamed up by Alfieri Maserati and his brothers more than a hundred years ago perseveres to this day.

In fact, the logo’s design has remained nearly identical since its inception. Over the course of a century, there have been miniscule changes, with the brand opting for a more streamlined and minimalistic base for the trident while adding shading for depth. Like the cars themselves, the Maserati logo proves that perfection stands the test of time.

Current Maserati logo used for vehicles and publications

Maserati’s Impact on Pop Culture

That consistency that has been what’s kept Maserati not only relevant but, in a lot of ways, ahead of its time.

The brand has increased in popularity with celebrities over the years, from Olympic athletes to musicians and actors. It has even found its place in the fashion industry, adorned on clothing and accessories from jackets and shoes, to purses and watches.

Never one for chasing trends, Maserati has always been more interested in building on its legacy as the best-designed and most elegant car found on the race track and the road.

From its first appearance back in 1926 on the Tipo 26 to the appearance of the 2014 Alfieri Concept Car, the trident has lived up to its mythological heritage and brought everlasting life to the famed luxury vehicle.
It’s safe to say that Maserati logo we’ve come to immediately recognize isn’t going anywhere anytime soon. Which, for a company that has remained so consistent not only in popularity but in the quality of its vehicles, is something consumers will appreciate indefinitely.

Is the next stop in your journey a new vehicle that matches luxury and performance, steeped in tradition and historical dominance, that is unparalleled in the America auto market?

If so, Maserati of Albany has what you’re looking for.

Posted in History